We love some Brands, We hate some Brands, and we couldn’t be bothered by some!
What is the compelling factor of these Brands that evokes such strong emotions within us?
What is it that they are doing fabulously or where are them taking the fall?
What is the secret that some Brands know of, and most others are still struggling to discover?
It is in human nature to fall in love, when their hearts are touched, moved and molten. Some people know how to touch these hearts and live in them forever. And moreover, some People know how to move these hearts, and not only live there, but also dominate their minds-forever. These are the People Brands who have the power to melt these hearts with love and loyalty, time after time-such that the competing brands are rendered immaterial, such that the whole world but that beloved brand-ceases to exist. Do you have it in Brand YOU yet?
The secret that these people or brands or now-a-days people brands know of is the power of EMOTIONS. And the strategy of making your audience feel the emotions you truly want them to feel-results in a checkmate game for your competition. These are my top 5 secrets to BOOST YOUR BRAND LOVE-to evoke such emotions in your audience that fill them up with unconditional love for you and your Brand.
These are my favorite 5’s. I would love to know how you make them people fall in love with you/your brand again and again. Do share your tried and tested Brand-LOVE Secrets in the comments section below…What EMOTIONS do try to evoke in your Brand Community???