They are the Leaders, and often the Thought Leaders of India’s fastest growing companies; but who are they really? In the pursuit of Corporate Excellence, sacrifices have been made, compromises have been sought; and these have contributed to the growing league of gentlemen, who are indeed inimitable performers, but are still invisible.
The Invisible CEO Diaries shares the 3 most forbidden sins that our Indian CEOs are falling prey to! This is the first in a 3-part series of ‘The Invisible CEO Diaries’.
Sin #1: Being Invisible
Hail the Mr. India CEO, who is there, but not really there! The Mr. India Syndrome refers to the figurative presence and the literal absence of our CEOs across the Social Media in the Web 2.0 era.
Being the Invisible CEO in today’s digital age is characterized by the following faux pass:
Well, all hope isn’t lost, yet! Your knight in shining armor is here; to take the Brand YOU from the dark shadows of invisibility to the powerful heights of invincibility! A Powerful Personal Brand empowers you to step out from the invisible shadows of professional oblivion into the glory of ICONIC Professional Excellence.
Personal Branding empowers you to Discover what makes the Iconic Brand YOU- YOUnique; it is the art and science of unearthing your exclusive brand value proposition that differentiates you from the world, and puts you in the limelight. Once you know, what makes the Brand YOU tick, you are ready to build the desired Reputation of the Brand YOU; after all, your Personal Brand, is your Reputation- both online & offline. But How do you do it? Well, isn’t that always the Question…
The next article will talk about the perils of Ignoring your Personal Brand!